当您从汽车经销店购买新车时，您希望获得比他们在汽车上宣传或展示的更好的交易，但是谈判并不是每个人的强项。有几种方法可以确保您获得最佳交易，从而低于经销商贴纸。
Method 1 of 3: Buy at a model year-end clearout or sale
如果您想完全避免谈判策略，则可以等到要购买的汽车开始销售。Unfortunately, it’s possible that if you wait until the car dealership is clearing out old stock or an outgoing model year, or if you wait until the dealership puts on a sale, the vehicle you want to buy may not be available in the configuration you want or may be sold out altogether.
步骤1：密切关注新的型号的年份。
When the new model year is being released, there is usually an advertising push by the manufacturer in television, radio, online, and print media.
上一年的车型提供现金回扣或低利率。
Step 2: Attend the car dealership and speak to a salesperson。
- 告知销售人员您想购买的哪种型号，以表明您知道的回扣。询问是否还有其他。
步骤3：查看并测试要购买的车辆。
- Make sure the vehicle is equipped as advertised and suits your needs.
Step 4: Complete the sales transaction with the salesperson。
Read the terms before you sign the bill of sale, ensuring the rebate was applied and no additional fees are added that weren’t previously explained.
Each fee must be detailed by the salesperson before you sign.
Warning：“诱饵和开关”技术经常使用外向模型年的回扣。广告中提出了一个有吸引力的报价，以使您进入门口，然后销售人员试图将您转为模型年度以获取更高的利润。请注意此技术，这样您就不会陷入困境。
Method 2 of 3: Negotiate for a better price
众所周知，经销商是一家需要从每次销售中获得利润的业务。销售人员的工作是为了公司的利益和自己作为委托销售人员而保护的每笔销售中的尽可能多的利润。您可以努力协商以获得最好的交易。
- 提示: The best negotiators are willing to put themselves in an uncomfortable situation for the best discount and may even be willing to be mean to do so. Evaluate how you want to portray yourself, especially if you plan on returning to the dealership for your maintenance and repairs.
Step 1: Be distant from your salesperson。
A salesperson tries to break down your defenses by being likeable and charming and by demonstrating more knowledge about the vehicle you want to purchase.
Don’t share your personal life details aside from the particulars they need such as contact information.
步骤2：了解您要详细购买的车辆。
研究您要购买的汽车，了解尽可能多的功能和选择。
销售人员将尝试将您切换到更高的装饰包，以获得更高的利润率。不要被更多的设备吸引。
Step 3: Know the average selling price of the vehicle you are going to buy。
这Kelley Blue Book可以帮助您确定要购买的车辆的公平购买价格。
在他们的网站上，选择“价格新/二手车”，然后填写所需的车辆信息和选项。当您提交信息时，您会看到一张图表显示了MSRP，或者制造商建议的零售价，经销商发票价格和公平购买价格的价格低于发票价格。
Know what the average fair purchase price is, along with the high and low end.
Step 4: Negotiate your purchase price。
提供您对付款感到满意的东西，通常从公平购买价格的低端开始。
Be prepared to walk away from the sale if the salesperson isn’t willing to negotiate much. You’ll see them quickly change their approach and become more willing to talk.
知道自己可能对销售人员来说似乎是卑鄙或不合理的。
如果您觉得自己受到控制，请不要暂停谈判。用力推动销售人员，保持礼貌的举止，直到您达成协议。
Step 5: Negotiate dealer fees。
Many dealers pad their sales price with fees such as delivery charges, vehicle preparation fees, and fuel charges.
Don’t pay fees that are unreasonable. Dealer fees can range to several hundred dollars and can be of no benefit to you. Refuse to sign a sales contract with unreasonable fees on the deal.
Method 3 of 3: Demand additional equipment and services
如果您对要购买的车辆的购买价格感到满意，但仍然希望获得更好的交易，则可以通过将其谈判成购买价格，在经销商的美元上为您的新车配饰。
Common accessories you can add are:
- Floor mats
- Hood deflector
- Mudguards
- Remote starter
- Running boards
- 拖车挂钩和布线
步骤1：在到达经销商之前，请先了解您想要的车辆的配件。
- Research online what accessories are available and what they are worth including installation.
Step 2: Negotiate with your salesperson。
Tell them you are willing to pay the sticker price if they include the items on your list.
在您的列表中使用比实际期望获得的增值选项更多的选项，并准备删除一两个项目以使交易可行。
步骤3：可以走开。Be prepared to walk away from a sales deal if the salesperson isn’t willing to negotiate.
- 这dealership’s service and parts departments win on your sale when accessories are included, so this technique can be beneficial to all parties involved.
步骤4：签署您的协议。Once you’ve come to an agreement on your additional accessories, sign a sales agreement.
